ROADSHOW / BRAND EXPERIENCE
SHEIN Roadshow
SHEIN
A roadshow takes a brand out of communication channels and into the physical world. Instead of one touchpoint, it creates a format that can be activated in multiple locations.
Client
SHEIN
Format
Roadshow / brand experience
MOVYTZA scope
Production / coordination / brand experience
CHALLENGE
Make the brand experience mobile.
A roadshow format needs to remain recognisable and operational while moving between locations.
OUR RESPONSE
A brand experience built to travel.
For SHEIN we worked on the production and execution of a mobile brand experience designed for direct interaction with participants.
- — roadshow production
- — coordination
- — brand experience
- — participant interaction
RESULT
One brand. Multiple stops.
The format brought the brand into physical spaces and created direct contact with participants across the roadshow.
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